The basic stop motion is fairly straightforward: The technique is favored for being unique and eye-catching, boasting a charming aesthetic. Because of its practical and physical nature, many consumers view it as craftsmanship and admire stop motion as an artform.
While stop motion videos are labor-intensive and can require extensive pre-production, they can be used in marketing strategies to convey a more “organic” or “hand-made”.
You may be surprised to learn that stop motion animation is an umbrella to a variety of different styles which are connected by their manipulation of objects, clay, people, cutouts, puppets, and more. After consecutive moves are recorded in single images on a camera, it will eventually give the illusion of motion. Stop motion animation is a technique in filmmaking whereby objects are physically altered in small movements and captured one frame at a time. Why, you ask? Let’s begin with a definition. The not so pretty side of the stop motion coin is that whilst it is easy to do in terms of accessibility and skill, it can take a very…very long time. There are quite a few types, some more complicated than others, and whilst you may not be hired by Aardman Studios right away, each one is still available to try. Part of the beauty of stop animation is that you don’t need fancy equipment or to be an expert in CGI to do it: just about anyone with a phone or digital camera can get to work with the technique. Stop motion is a niche style that is paradoxically growing in popularity despite often being type-cast as “old school.”
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